I can’t fault the staff at our local Build a Bear store, they were exceptional and made the morning a really fun experience for Flea. She loves her soft toy and so does her cousin. But at £50 apiece, I don’t think she loves it enough to make this value for money. Other experienced parents have told me the way to make Build a Bear Work is to give kids a price limit before you go into the store, and then let them spend it how they choose – so it’s possible to get a bear for £9.99 and an outfit for another £10 or so. And it helps if you buy something at Build a Bear with 2 feet, rather than 4!